One of the pharmaceutical companies arranged a training
day for some of their key staff and very generously included a few people from
charities. The pharmaceutical staff needed to know how to deal with aggressive
journalists, most of our interaction with the media was gentler.
It was a most valuable day and a couple of generic lessons
stuck in my mind. If the subject affects your sector but not your organisation
you can say no. You can say no anyway
but then they may well say – “no one would comment” The second and most powerful was – from the
moment you walk into the studio or the journalist comes into your office you
are on the record. Even if you believe
the microphone or camera are switched off, don’t risk it.
When Prime Minister Gordon Brown called a woman he had just
been very polite to a bigot he didn’t realise he still had the microphone on,
even though he was back in his car (see here
for the full story). This haunted him for the rest of his career.
Our charity was once approached by a TV company who wanted
to do a “day in the life, behind the scenes” at our office. The Fundraising Department was very keen –
wonderful exposure. My response was, not
under any circumstances: not because we had anything to hide, we were very
proud of how the organisation was run and our staff but we couldn’t control the
off the cuff remark someone might make which could be misinterpreted, the phone
call that might come in or how it might be edited.
That’s why I was so surprised to see that Seamus Milne,
Jeremy Corbyn’s Executive
Director of Strategy and Communications, allowed a reporter from Vice to do exactly that. Milne used to be a reporter – did he think
that because the reporter was a life-long Labour supporter that it would be
just fine. It starts off that way but turns into a car crash. Watch it - here
While this
wasn’t disastrous – things then became worse.
After over half the Shadow Cabinet resigned, new appointments were made
and it was thought a good idea to let the cameras in to their first meeting.
Not only does it start with Corbyn saying that he is not sure this is a great
idea but when they regroup the people around him have moved seats – one key
person is not there. Seamus I'm not sure this is a great idea either has now gone viral.